Mission
To make evidence-based clinical nutrition available to every South Asian, in Pakistan and across the diaspora, without asking anyone to give up the foods that shape their culture and identity.
About us
Where clinical precision meets the South Asian table.
NutriZaika is a virtual clinical nutrition studio for clients in Pakistan and the South Asian diaspora worldwide. We combine data, technology and clinical science to close the gap between a doctor’s diagnosis and the food you eat every day, with precision and evidence-based plans built around the way you’ve been eating your whole life.
- 300+ clients
- MPhil Food Sciences
- Over 7 years of clinical experience
Our story
Built on the belief that the food you love deserves clinical respect.
NutriZaika started from a simple idea: South Asian food culture is not the problem. For decades, generic Western diet advice has been applied to people who eat daal, roti and karahi, and millions of South Asians have been left to manage PCOS/PMOS, insulin resistance and other metabolic conditions without useful guidance.
We set out to do it differently. Every plan we write is grounded in clinical science and technology, and built around the foods our clients grew up with. We use data points to map and understand your body, and to help you understand it too. We won’t ask you to swap roti for quinoa. Instead, we look at its glycaemic load, what it adds to your macros and its place on a balanced plate, and then plan around it.
Today, NutriZaika works with clients in cities across Pakistan, from Karachi, Lahore and Islamabad to Faisalabad, Multan, Peshawar and Quetta, and with the South Asian diaspora around the world, all online. More than 300 clients have completed our programmes, and every one of them kept the food they love.
At a glance
NutriZaika in brief.
The short version, for anyone who wants the facts in one place.
- What it is
- A virtual health studio that writes personalised 28-day diet plans around Pakistani and South Asian home food, with every ingredient in grams.
- Who runs it
- Founded by Saad Jadoon, Founder & CEO. Every plan is reviewed by Nida Tu Sehar, Nutritionist and Dietitian (MPhil and BS (Hons) Food Sciences and Human Nutrition, Kinnaird College for Women), with over 7 years of clinical nutrition experience in hospitals.
- Where
- Online only, with no clinic to visit. The nutrition team works from Pakistan and the founder is based in Canada. Clients live in every part of Pakistan and abroad, most of them in Canada and the UAE.
- Clients
- More than 300 clients have completed our programmes.
- Plans and prices
- Core: PKR 8,500 in Pakistan or USD 40 abroad. Signature: PKR 14,000 or USD 60. Each plan runs for 28 days.
- Delivery
- On WhatsApp within 48 hours of your assessment, in English or Urdu.
- Focus
- Weight loss and weight gain, PCOS/PMOS, insulin resistance, prediabetes and type 2 diabetes, blood pressure and cholesterol, and eating well in pregnancy.
What clients have achieved
- 27 kgfrom 94 kg down to 67 kg
- About 16 kglost, with more energy
- 10 kglost, now at 51 kg
- Almost 9 kglost
- 7 kglost, and lots of inches
- 14 lbfrom 210 to 196 lb in 3 months
- 4 kglost, and many inches
- 2.5 kgin the first 2 weeks
From clients’ own messages on our reviews page. Results vary from person to person.
Mission and vision
Why we exist.
Vision
A South Asia where metabolic disease is not accepted as inevitable, and where every woman with PCOS/PMOS, every man at risk of prediabetes and every family can work with a practitioner who understands their plate.
Goals
Build Pakistan’s most trusted clinical nutrition brand. Grow our programme for the diaspora worldwide. Publish South Asia’s first clinical glycaemic index for traditional foods.
“Your heritage is not an obstacle to your health. Let it be the foundation of it.”
The team
The people behind every plan.
NT
Nida Tu Sehar
Nutritionist and Dietitian · MPhil Food Sciences
- Role
- Lead Nutritionist and Clinical Director
- MPhil
- Food Sciences and Human Nutrition, Kinnaird College for Women, Pakistan. Principal’s Merit List.
- Clinical
- Over seven years in leading hospitals.
- Focus
- PCOS/PMOS, insulin resistance, prediabetes and cardiometabolic health.
Nida leads NutriZaika’s clinical work. She holds an MPhil in Food Sciences and Human Nutrition from Kinnaird College for Women, where she graduated on the Principal’s Merit List, and a BS (Hons) in the same subject.
Her research covers functional food applications of plant ingredients, like chia seeds to reduce blood glucose in type 2 diabetes and corn silk extract to preserve meatballs naturally. It informs NutriZaika’s cardiometabolic protocols today.
With over 7 years of clinical nutrition experience in leading hospitals, Nida specialises in PCOS/PMOS, insulin resistance, prediabetes and cardiometabolic health, always with South Asian food habits in mind. She reviews every plan before it reaches a client.
SJ
Saad Jadoon
Business Technology Management
- Role
- Founder
- Study
- Business Technology Management, Seneca College and University of Ottawa, Canada
- Base
- Canada
Saad leads strategy and operations at NutriZaika. Based in Canada, he has more than 10 years of experience in consulting, product development, strategy and operations, across enterprise technology and social impact work in North America.
Saad founded NutriZaika to connect clinical nutrition expertise in Pakistan with South Asian communities around the world, who often can’t find a practitioner who understands their food culture. His base in Canada helps NutriZaika’s online model serve both.
Work with us
Work with NutriZaika.
Two plans with one goal: better metabolic health, built around the food you love.
Book a consultation
Let’s build your plan.
Book a consultation and we’ll build a plan around the food you love. Nida or a member of the team replies within 24 hours.
- Phone and WhatsApp +92 333 294 2777
- Email support@nutrizaika.com
- Where Online, Pakistan and worldwide